How to Use Press Release for SEO
Google News still contains press releases in the news that it aggregates. Additional, PR fall outside of the Google algorithms because they are considered news. Anything with news is by definition, present – so it goes right to the top of the search engine outcome page (SERP). If you want to rank top on SERPS, follow these simple steps.
Focused content – Does your audience care about the content in your press release? It is vital that someone out there to read your news and share it with other. If no one desires to read it, it would not issue where it is. So, write it for your audience.
Well-edited content – does the press release have grammar and spelling errors? Now you are not going to get punished for a little error here and there, but obviously unrefined and unedited content, even within your writing, is going to be position lower than something that is more refined.
Placement of the content – is your press release emerging on important sites? If your piece is well-written and appears on authoritative sites it will get noticed more by the search engines and your focus audience.
Complete content – is the content complete and comprehensive or does it only tell part of the story? Is the substantial amount of detail missing so as to make the content questionable? Writing a PR that does not tell the full story, or only single side of the story, and that is too little, can cause the content not to be ranked as greatly as more inclusive content.
Keyword rich content – it is vital that you contain terms that your audience wants information on. Use keyword phrases and keywords that your audience will search for. But, don’t stuff, write for humans and be natural.
Right headline – Google only says that “a headline should content at least ten characters and be between two and twenty two words long.” In reality, a longer headline, but no more than one hundred and twenty characters will be more effective it contains more search terms. Also, it is vital not to use puns like was fashionable in the paper newspaper days. Instead use, use phrases that your audience will know so they will click through to learn more about your theme topic.
The vital thing is not to prevent using press release. If you don’t presently submit them, begin now. Make and submit to reputable news agencies that announced vital events, real information, and special news that is true value to humans within your niche and you will view a substantial reward in terms of SERP.